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Choosing the right business cards

Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver’s name, company or business affiliation and contact information such as street addresses, telephone number, fax number, e-mail addresses and website.

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The right typeface can make all the difference

In traditional typography, a font is a particular size, weight and style of a typeface. Each font was a matched set of metal type, one piece (called a “sort”) for each glyph, and a typeface comprised a range of fonts that shared an overall design.